About The Initiative

The Initiative is a grass roots, global group of volunteers comprised of everyday citizens who have banded together across states and countries to do something heroic each day. We often wear costumes to draw attention to our causes. From homeless outreach to neighborhood watch patrols to free self-defense classes and garbage pickup, the Initiative seeks to better and empower our communities, one good deed at a time.

We are students, teachers, professionals, husbands, wives, parents. We are trained in CPR, de-escalation, self-defense, and various forms of management. We are members of the Community Emergency Response Team, Citizen Police Academy, and neighborhood watch groups. We volunteer in weekly outreach events, used needle pickup patrols, free self-defense classes and ongoing crime prevention. Some of us are members of the Real Life Superhero (RLSH) community and can be found on Facebook, and as administrators in RLSH welcome groups for new community members.


We host HEROES 101 Radio, a BlogTalk Radio show that helps you “live a safer, happier, healthier life.”

Back from another website that crashed too often, we are currently updating this site to reflect our most recent news and events. To learn more about each branch and ways that you can join us, click on the pages below. You can also follow each page on Facebook. 


FALL/WINTER WARM CLOTHING OUTREACH 2018It’s getting very cold out there at night, and our San Francisco and Oakland Initiative teams would love to put your warm clothing straight into the hands of those who could use a little more love right now.

Items needed:

  • Coats
  • Sweaters/hoodies
  • Sweats
  • Socks
  • Blankets
  • Sleeping bags
  • Scarves
  • Gloves

    Please contact us via Facebook pm (facebook.com/californiainitiative) or phone: (510) 239-3022 to schedule a pick-up. Thank you for your generosity!









Rock and Bug have launched A Superhero Pop-Up Bakery! Featuring items inspired by the Great British Bake Off, a portion of our proceeds will always be used for homeless outreach events. Follow us on Instagram or Facebook for dates and locations!


It took over 9,000 miles, 37 days of road, and several months to create, but it’s here!
Rock & Bug’s Superhero Nation, our documentary web series about Real-Life Superheroes around the country (and the world) has launched!!
Check out our first episode here. Who knows? You might see someone you know, or decide to become a hero yourself!

The Initiative has just launched their 12th branch in Southern California! Welcome to Dr. Mystery and the California Initiative: So-Cal. 

For those who have asked what it takes to head an Initiative branch:

Commitment to a minimum of three hours of community service per month, a history of level-headedness and responsibility in your private and public life, and the willingness to work with others toward community service/peacekeeping goals.

We don’t just hand out branches just because you want to be part of a group. We wholeheartedly believe in quality, not quantity, and we require our branch leaders to lead by example.

But don’t take my word for it, here’s what our branch leaders have been up to (for the past few years, not just this week or month):

-Arizona (Corveus and Lucinia, branch leaders):
Free self-defense classes, planning and working on the upcoming Leukemia & Lymphoma Society fundraiser, Initiative Project HOPE participants

-Australia: Brisbane (Tempest Draconem, branch leader)
Involved in the Okapa Development Foundation and the MS Moonlight Walk to fight Multiple Sclerosis

-Boston (Olde School, branch leader):
Ongoing homeless outreach, big brother program participant, ongoing needle pickup/disposal, Initiative Project HOPE participant, member of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital)

-California: Oakland – East Bay (NightBug & Rock N Roll, branch leaders):
ongoing needle pickup/patrol & street safety patrols, ongoing free self-defense classes, monthly homeless outreach events, 7-year San Diego Project HOPE participants, member of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital), Initiative Project HOPE participants, Seattle Project HOPE participants, Superheroines Initiative founders, co-hosts, HEROES 101 Radio show

-California: San Francisco (Shadarko, branch leader):
ongoing needle pickup/patrol & street safety patrols, Castro food and water Friday-night outreach, homeless outreach events

-Illinois (Treesong, branch leader):
Creating “Safety Zone” for university students, participants in anti-fracking legislation and demonstrations, Initiative Project HOPE participant

-New York (Spectre, branch leader):
ongoing volunteer at Room To Grow, (a clothing charity for low-income families), co-host HEROES 101 Radio show, ongoing homeless outreach and patrol, Initiative Project HOPE participant, member of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital)

-Tennessee (Sweetie Pie, branch leader):
helping with upcoming Memphis Project HOPE event (in September), participant in Initiative Project HOPE event (in April), member of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital)

-United Kingdom Central (Lord Mole, branch leader):
Collecting items for a Stafford community renovation project which will buy a minibus to transport children and families and to the much needed repairs and improvement of housing on a local estate, finished 10th pair of Supershoes for hospitalized children, homeless outreach, Initiative Project HOPE participant

-Virginia (Ira and Sakura Tora, branch leaders):
Raising money for cancer medical treatment, Initiative Project HOPE participants, members of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital)

-Washington (Temper, branch leader):
teaching ongoing Bystander Effect classes, organizing Project HOPE Downtown Seattle (this weekend), Initiative Project HOPE participant, member of MissFits 4 Life Warrior Dash team (which benefits St. Jude’s Children’s Hospital), leading candidate for Burien City Council

If you’d like to become an Initiative branch leader, and you think you’ve got the commitment and the ability to take the Initiative, contact us. The world needs more leaders that actually serve the community.



Rock N Roll and NightBug of the California Initiative: San Francisco have been out on the road since the beginning of May, traveling across the country to hunt down other costumed activists and hear their stories. And the journey’s not over yet!
16473429_782065551947545_7020749536544952507_nTo follow their exploits, just visit their Facebook page here!


During the weekend of March 18 & 19, the Initiative hosted an international day of homeless outreach!

New York, California, Washington, Illinois, Tennessee, Massachusetts, Arizona, Virginia and the United Kingdom joined together to provide food, water, warm-clothing items and essentials to friends in need across the world.

For more information or to donate to Project HOPE, CLICK HERE.

We were in PEOPLE MAGAZINE and featured on an episode of Time Inc. – People Magazine’s series, American DoersTo read the article, click HERE.

To watch the episode, click HERE.

We were in a mini-doc created by AARP!

Want to meet our branch leaders? Here’s an intro video!




For the New York Initiative, click HERE.

For the Arizona Initiative, click HERE.

For the Boston-Massachusettes Initiative, click HERE.

For the California Initiative, click HERE.

For the Illinois Initiative, click HERE.

For the Tennessee Memphis Initiative, click HERE.

For the United Kingdom Initiative, click HERE.

For the Virginia Initiative, click HERE.

For the Washington Initiative, click HERE.

For our partners, the Legacy Initiative (Utah), click HERE.




Be your own hero.

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